Joseph Greco

Joseph Greco

Serial Entrepreneur, Investor and Sports Owner


Joseph Greco is an American entrepreneur, private investor, and sports executive known for building companies in financial technology, healthcare communications, and investment management. He founded PSC Info Group and later guided its transformation into RevSpring, a revenue cycle and payment technology company whose platforms support more than 1 billion consumer interactions each year across healthcare and financial services organizations. His work expanded into venture and specialty finance through the creation of Ascend Ventures and Experity Ventures. He is also involved in professional sports ownership as a Co-Owner of the Philadelphia Union in Major League Soccer and as a founding partner of Tropion Sports Partners.

Early Life and First Business

Joe Greco grew up in Norristown, Pennsylvania. His entrepreneurial journey began during tenth grade when he launched a small company that sold printing and business forms to physicians in his hometown. The business served medical practices that needed customized forms and printed materials used for patient intake, billing, and documentation. He approached local physicians directly, built relationships, and supplied tailored products that helped them manage administrative responsibilities.


He has explained that he initially felt intimidated because he had no formal business education and limited experience. Despite that uncertainty, he believed that responsibility and persistence were necessary to succeed. The business gradually developed consistent demand from local physicians. Revenue generated from those early sales was reinvested to expand services and strengthen operations.


Greco made a significant decision after completing high school. Instead of enrolling in college, he decided to continue building the company full-time. This choice allowed him to focus entirely on growing the business and expanding its healthcare provider services.

Evolution into PSC Info Group

Joseph created PSC Info Group in 2000 as the business evolved from a printing company into a broader information and technology services organization. The new company reflected a shift toward solutions that support communication, documentation, and billing in healthcare-related industries.


He developed the organization from the ground up without institutional capital in its early years. Growth followed two clear strategies. First, the company introduced proprietary technology that combined data analytics with automated messaging and billing processes. Second, it pursued targeted acquisitions that expanded service capabilities and geographic presence.


These strategies helped the company gain industry recognition. PSC Info Group appeared twice on The Inc. 500 list published by Inc. Magazine as one of America’s 500 fastest-growing private companies. By the early 2010s, the organization had become a global provider of information management, data services, and document technology solutions.

Rebranding and Expansion as RevSpring

Greco led another major transition in 2012 when PSC Info Group was rebranded as RevSpring. The name reflected a strategic shift from document-centered services to a broader digital communication and payment technology platform.


The company focused primarily on healthcare and financial services organizations. These sectors rely on accurate billing and clear communication with consumers. When communication systems fail, both revenue collection and customer satisfaction can suffer. RevSpring addressed these challenges by using data analytics to customize consumer messaging and billing communication.


RevSpring reached substantial scale. Its technology facilitates more than 1 billion consumer interactions each year across the healthcare and financial services sectors. In 2016, the company was sold to a leading private equity group, providing liquidity while allowing the business to continue growing under new ownership.

Ascend Ventures and Early Stage Investment

Joseph Greco expanded his professional focus into investment management by founding Ascend Ventures LLC in 2007. The firm operates as a private investment organization that focuses on early-stage investments and business development.


Based in the New York City metropolitan area, the firm emphasizes diversified investments and active participation in the growth of its portfolio companies. Greco structured the firm around identifying scalable business platforms and supporting them through strategic development and capital allocation. Its portfolio includes investments across traditional industries and emerging sectors.

Experity Ventures and Specialty Finance

Experity Ventures was founded in 2016 after the sale of RevSpring. Joseph established the company and served as Founder and Chairman from January 2016 through February 2024. He continues to serve as Executive Chairman.


The organization functions as a management and holding company focused on technology-driven specialty finance and alternative asset management platforms. Its strategy centers on identifying inefficiencies in niche financial sectors. Through Experity Ventures and affiliated entities such as Nexify Holdings and Procapita Partners LLC, Greco expanded its involvement in structured finance and asset-backed investment strategies.

Sports Ownership and Philadelphia Union

Sports have remained a lifelong interest for him. He joined the ownership group of the Philadelphia Union, a professional soccer club competing in Major League Soccer, in 2013. Since 2014, he has served as Co-Owner of the team.


The Philadelphia Union has appeared in the Forbes MLS Team Valuations 2025 ranking, reflecting the continued financial growth of Major League Soccer. Participation in the ownership group represents part of his broader involvement in the sports industry alongside business and investment activities.

Tropion Sports Partners

Joseph became a Founding Partner of Tropion Sports Partners in January 2023. The firm operates as a global investment platform focused on opportunities in the sports and entertainment ecosystem.


The organization evaluates opportunities related to media rights, fan engagement platforms, and performance technologies. Greco contributes to guiding the strategy of identifying scalable assets across sports and entertainment while maintaining a disciplined investment approach.

NIL Era and NOCAP Sports

Joseph Greco is also involved in initiatives connected to athlete compensation and the evolving sports business environment. Since January 2021, he has served as an Investor and Advisor to NOCAP Sports. The company positions itself as a platform that connects athletes, agents, brands, and fans in the Name, Image, and Likeness environment.


He supports the platform’s objective of helping athletes build opportunities connected to their personal brands. The initiative focuses on assisting athletes at different stages of their careers, particularly as collegiate athletes gain greater rights to monetize their identities and form commercial partnerships.

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